Welcome to Gucci Town, population infinity. ♾️
Surprises await as Alessandro Michele’s vision transforms into a played story, with the Gucci Community as the main character. Journey through each space to create, connect, and collect, the Gucci way in this ongoing experience.

🕹️ Compete in games to earn GG Gems
🖼️ Discover and create one-of-a-kind art pieces
👜 Learn about the House’s heritage and artisanship
📸 Strike a pose and show off your personal Gucci style with the world
🏬 Explore a boutique of limited-edition virtual items from Gucci
☕ Or, simply take a break and connect with others

Our special guest, Miley Cyrus is in Gucci Town to celebrate the new Gucci Flora Gorgeous Jasmine Eau de Parfum. The joyful essence of Flora has bloomed in Gucci Town. Snap a photo with Miley in Selfie Way, visit the new pop-up in the Gucci Store, and try out the new scavenger hunt! 
Gucci Flora will be in town for limited time only.


There are currently no running experiences.