Got Milk Visor

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Got Milk? is an American advertising campaign encouraging the purchase of cow's milk which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993. The campaign is credited with putting life back into milk sales nationwide after a 20-year slump.

Type
Accessory | Hat
Genres
Description

Got Milk? is an American advertising campaign encouraging the purchase of cow's milk which was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993 and later licensed for use by milk processors and dairy farmers. It has been running since October 1993. The campaign is credited with putting life back into milk sales nationwide after a 20-year slump.