Disney's Toontown Online (commonly known as simply Toontown) is a massively multiplayer online role-playing game created by The Walt Disney Company and billed as the first such game intended for kids and families. Designed for children as young as seven,the depth of the game's content has drawn in many older players as well.Toontown's 3D virtual world takes its theme from the colorful style and humor of classic animated cartoons, packaged into an online game experience that its authors claim is social and kid-safe.The game was rated "E" (Everyone) by the ESRB for "Cartoon Violence" and "Comic Mischief".First introduced in the United States in 2003, Disney has since produced versions of Toontown for the United Kingdom, France, Germany, Spain, Japan, Southeast Asia until 2010 and Brazil. Disney does not release figures on the number of subscribers, but VR Studio head Mike Goslin stated in mid-2005 that "we have nearly 10,000 people playing simultaneously during our busiest times. In May
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