Hike up various trails to rack up hiking experience and collect gold. With your gold, buy gear to enhance game play. All stats and gear save. Re-pick the gear you want each life by clicking on the store and then on gear you have already bought.
There's 3 ways to get gold:
1) Hike on the trail to gain hiking experience. Exchange your hiking experience to gold.
2) Find gold by searching and exploring the map. There's 200 total gold with a total value of 452.
3) Win minigames! There are  minigames scattered throughout the map. Winning minigames also gets you badges!